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Testimonial


Rating: 5
Reviewed by 9 Clients

Netsyss

The Client: www.netsyss.com.au

Incepted in 2002, Netsyss has been a leading web services and solutions provider in Sydney and across Australia. The company is well-renowned for providing the Australian marketers and businesses with best quality and excellent online marketing solutions. Their primary web marketing services include: Web Design, Web Development, E-commerce solutions, SEO, Social Media Marketing, Content Management System and Mobile Applications. Netsyss has a strong and dedicated team of web marketing experts who constantly strive to deliver Internet Marketing solutions that exceed their client's expectations.

The Objective

When Netsyss approached e-IntelligenceTM they had one goal in mind: To dominate the local market in providing the digital marketing services. Through the use of organic promotions on Google, they wanted to establish the company as the most popular and reliable web marketing solutions provider in Sydney and all across Australia. Having worked with e-IntelligenceTM previously for other retail client projects, Netsyss had a complete faith in the team's capability to drive results as per their expectations. On the other hand, the ethical search engine optimisation experts at e-IntelligenceTM were all ready to help Netsyss achieve their objective of gaining the top spot on Google's search results for their targeted keywords. Since the client belonged to the same industry as theirs, the SEO team at e-IntelligenceTM was very much at home in devising an appropriate campaign strategy and implementation roadmap. The end goal for the e-IntelligenceTM SEO team was to ensure that Netsyss received a constantly flowing incoming traffic on their website from the local as well as national searches related to their services.

The Challenge

The Netsyss search engine optimisation campaign came with its own set of challenges. The primary challenge was to beat the cut-throat competitive prevailing in the local market on Google Search results. The existing website structure needed to be fixed in order to make sure that it was both user- and search-engine-friendly. The principle campaign challenges as faced by the SEO experts at e-IntelligenceTM were:

  • To improvise the current navigation architecture of the website and also ensure that the content across the website was SEO-friendly.
  • To bring down the average bounce rate on the website and accordingly enhance the average session durations to ensure higher user-engagement.
  • To find an efficient way to attract the local people and businesses in Sydney, who are looking for web marketing solutions using the local search.

The e-IntelligenceTM Solution

As with any SEO campaign, the savvy optimisation professionals at e-IntelligenceTM spent a considerable amount of time researching about the prevailing search competition in the local market for Netsyss. They also carefully studied the typical behavior pattern of an online Australian searcher for the niche, to identify the most competitive keywords and phrases. As with any SEO campaign, the savvy optimisation professionals at e-IntelligenceTM spent a considerable amount of time researching about the prevailing search competition in the local market for Netsyss. They also carefully studied the typical behavior pattern of an online Australian searcher for the niche, to identify the most competitive keywords and phrases.

The Results

As with any SEO campaign, the savvy optimisation professionals at e-IntelligenceTM spent a considerable amount of time researching about the prevailing search competition in the local market for Netsyss. They also carefully studied the typical behavior pattern of an online Australian searcher for the niche, to identify the most competitive keywords and phrases.

1. Increased Search Ranking

As evident in the below table, Netsyss was able to attain the top spots among the really tough local search competition on Google for their preferred set of keywords:

2. Superior Website Traffic

As a result of the ethical SEO campaign by e-IntelligenceTM, the organic search traffic to the Netsyss website improved considerably, as shown in the below table:

3. Enhanced Website Conversions

Not only e-IntelligenceTM helped Netsyss in attracting a higher amount of traffic to the website, they also helped in effectively converting the potential leads by making the site user-focused. This is clearly visible from the face that the average Contact Us page conversions and goal completion were improved by 100%. Also, the average visitor bounce rate on the website was brought down by nearly 10%. The users started spending more time of the website learning about their services as can be seen from the improved session duration, which was about 55.55% up. Extremely happy with the progress of their SEO campaign with e-IntelligenceTM, Netsyss continue the ongoing association by bringing more referral as well as direct clients. The SEO campaign for Netsyss was really a mutual success.

Accolades & Accreditation

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